Violent Media Is Good for Kids by Gerard Jones p. 195 , book current Essay

Violent Media Is Good for Kids by Gerard Jones p. 195 , book current issue - Essay Example cular kids through inductive reasoning that is based on anecdotal evidence, ethos and effective emotional appeals for kids’ personal needs and issues, although he commits the fallacy of hasty generalisation by using a biased sampling. Jones has ethos because he has credibility due to being one of these kids who used violence and gained positive results, he uses a sensitive tone for kids who experienced violence in their lives, and he has conducted a study on kids who benefited from using violent media. First, Jones has ethos because he is one of these kids who did not become violent because of violent media. He enjoyed the Incredible Hulk, because he can identify with him as someone who is â€Å"raging against a frightened world that misunderstood and persecuted him† (Jones para.4), and later on, he adds that he has become a comics writer and movie scriptwriter (Jones para.5). By sharing his personal story, Jones establishes that he has first-hand knowledge of what it means to be afraid and anxious and using a violent character to identify with and to become stronger because of this identification. Second, Jones uses language that is sensitive to the situations of children who have experienced violence and used violent media to help them handle their traumatic experiences. For example, when he gives the case of a girl who is â€Å"exploding with fantasies so violent† (para.13), he does not use negative words to make this girl look weird or bad. Jones shows empathy to the girl because he knows what she needs someone to help her deal with her violent thoughts and actions. Third, Jones is a reliable source for his argument because he conducted a study on kids and learned the benefits of violent media from them. He helped psychologist Melanie Moore create â€Å"Power Play,† a program who helped kids use heroic stories to enhance their self-knowledge and to feel emotionally stronger (para.10). The program helped many kids use â€Å"creative violence† as a tool for

DB Qs Dar mkt Essay Example | Topics and Well Written Essays - 750 words

DB Qs Dar mkt - Essay Example In this regard, the significance of online stores like Amazon cannot be denied taking buying preference to the next level. Companies need to switch to aggressive marketing strategies in order to respond to the marketing needs and consumers’ demands. Amazon should consider offering online platform to brick and mortar stores in order to help them in surviving rather along with maintaining the aggressive marketing channels to cater to the needs and demand of consumers. There are a number of factors affecting the buying behavior of consumers including the demographic, social, psychological, and economic factors. Keller 2 stated that demographic factors like age, sex, and gender determines the buying preference of consumers while social factors like preference for certain products along with availability also affects the buying process. Kotler 3 stated that economic factors in the form of availability of money and need also determine the buying behavior. However, factors like reference from others and marketing channels also affect the consumer behavior and their buying decisions in the long run. Keller 2 believed that business to customers and business to business are two different things that need proper understanding and analysis. In terms of the major difference, it can be said that business to customers is based on emotional connect, analysis of cost and benefits, and identifying the specific needs. On the other hand, business to business is based on analyzing the benefits on a broader note often based on personal and private presentations by the marketers stating the usefulness and benefits of the products and services. B2C is not very much personal in nature while B2B is often very personal in nature in terms of signifying the value and benefits. Keller 2 further added that B2C is further driven by the reference and recommendations of others while B2B is driven by the thorough analysis of the